The Education Plan was a project for The Education Trust Board of New Mexico to bring awareness to the college investment options they provide. Their prior site still used tables and clunky displays, and needed to be revamped to be responsive and attractive. I was provided with marketing materials to use as a style guide, then used those to present several homepage concepts. Once a direction was chosen I redesigned every major template for desktop and mobile, using special consideration for their data-heavy Portfolio tables.
Goal: Design a modern and easy-to-skim site for The Education Plan, with a primary audience of parents looking for easy to understand information and options on how to save for their children.
Challenges: As The Education Plan's content was very text heavy and featured a lot of dense tables, they wanted a design with lots of colors that would allow for photography but not get in the way of copy. They prioritized legibility and a clean, professional look rather than more light-hearted and whismical designs.
Deliverables: wireframes, desktop designs, mobile designs, and accessibility guidance
